What they do
Our social team runs the channels people choose to follow, from TikTok to LinkedIn. For some clients they work alongside the in-house team, and for others they run everything.
Day to day that means channel strategy and content pillars, always-on calendars, writing and scheduling posts, looking after the community, and spotting the trends worth joining. They report on what worked and change the plan around it.
They work closely with Creative on the content itself and with Paid on what to put spend behind.
It suits people who are on social anyway, can write in a brand's voice, and notice why one post lands and another doesn't.
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