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What they do
Our strategy team works out what a brand should stand for on social, who it needs to reach and what will make those people believe it.
They start with the audience and the culture around it: what people are watching, saying and buying, and why. From there they shape the positioning, plan the channels and write the creative platforms that the Social, Influencer, Paid and Creative teams bring to life.
They also decide how we'll know it's working, building the brand tracking and measurement frameworks that show clients what changed.
It suits people who are curious about why things catch on, like turning messy data into a clear argument, and would rather be useful than clever.