✨ About us

The Good Creator Collective is the UGC creator network from The Good Influence - a social-first creative agency built on the belief that good builds belief, and belief builds growth.

We're not a marketplace. We're a curated network - creators matched carefully with brands we've chosen to work with, not just anyone with a budget. We handle the filtering so the briefs that reach you are relevant and worth considering, and the choice to take one on is always yours.

🎬 The role

We're growing our roster of Content Creators - people who make UGC that actually performs, not just content that looks good. You'll work on briefs across categories (beauty, FMCG, health, lifestyle, tech) for brands ranging from challenger DTC to household names, producing content for paid social, organic, and retail.

This is freelance, project-based work. We make considered matches between creator and brief - so when we come to you, it's because the fit is right. We're looking to build recurring relationships, not one-off drops.

🛠️ What you'll do

• Produce UGC-style video and photo content from brief, shooting and editing in your own space

• Interpret brand tone accurately and translate it into content that feels native to platform

• Deliver to spec on TikTok, Instagram Reels, and other short-form formats - including hooks, pacing, and CTAs that drive action

• Iterate based on feedback from our team and the brand

• Hit deadlines and communicate clearly throughout

🔎 What we're looking for

Platform fluency. You understand how platforms work - what stops the scroll on TikTok, what converts on a PDP, what feels native versus forced. You know the difference between content that gets views and content that drives action, and you know how to make the latter.

Craft. You can shoot, edit, and deliver to a brief without losing what makes UGC feel real. You understand lighting, audio, pacing, and the subtle things that separate genuine content from produced content.

Professionalism. You take direction, interpret a brand's tone accurately, and treat deadlines as part of the craft. You communicate clearly and flag issues early rather than going quiet.

Curiosity. You pay attention to what's performing across categories, you test, and you bring that knowledge into every brief you take on.

➕ Nice to have

• Existing portfolio of UGC work (paid or organic)

• Experience producing content for specific verticals (beauty, health, food, fitness, tech, parenting)

• Comfort on-camera as well as behind it

• Your own kit (camera/phone, lighting, audio)

📄 Contract status

All Content Creator engagements with The Good Creator Collective are outside IR35. You'll be engaged on a per-project basis as a self-employed contractor, responsible for your own tax, National Insurance, and (where applicable) VAT. Each brief is contracted independently with no obligation to accept work and no obligation on our side to offer it - you retain full control over how, when, and where you deliver, in line with HMRC's status indicators for self-employment. A creator agreement covering usage rights, IP, and indemnities will be issued per project.

📨 How to apply

Apply through our careers page with:

1. A short note on why the Collective is a fit for you

2. Link to your portfolio or content that you’re proud of

3. Categories you specialise in, if any

We review every application personally. If there's a fit, we'll be in touch to chat.

Good builds belief. Belief builds growth.

That's true for brands. It's true for content too.